Smith & Wesson has done a great job with the Bodyguard .380 ACP pocket pistol. They created a highly concealable and reliable pistol to compete in the extremely competitive .380 pocket pistol market. Doing your best to compare apples to apples you will see the Bodyguard is close to, if not, the best priced .380 pocket pistol on the market. In pricing this pistol you need to remember it comes stock from the factory with a laser.
Here is how it compares in size to the Diamondback DB380, Kahr P380, Kel Tec P3AT, Ruger LCP, Sig Sauer P238, and Taurus TCP.